10 Rules For Choosing The Right Website Domain Name

10 Rules for Choosing the Right Website Domain Name

So you just thought of starting a business and you need help with picking the right domain name for your website. You probably have a few ideas, even a name in mind, and now you’re finally looking to register a name so as to get your online platform started. I’m going to outline some tips in choosing a good domain name that appeals to visitors, enhances your branding and website as well.

1. Brainstorm At Least 10 Top Keywords

The first thing you need to do is write down 10 phrases or terms that describe the domain name you’re going for perfectly. Think about some phrases internet users usually search to look for your business in their search engines. You will find that these phrases are usually way better than single words. Search engines usually prefer URL names describing the website and that are also loaded with keywords. Once you compile your keywords, you can start adding suffixes and prefixes to create your preferred domain ideas.

Take this as an example, if you are launching a domain that is related to insurance, you may consider starting with words like auto policy, insurance, agent, finance affordable rates, Seattle insurance, etc. and from there, play with the words until you find a good match. For example: Mayweather Insurance Agency.

2. Is typing easy?

Does your domain name need a considerable amount of attention to properly typed words, because of length, spelling, or the use of sounds or words or considered unmemorable, if so you might just have lost a good share of your marketing value as well as branding. This is inclusive of avoiding q, c, z x, and p).

3. No hyphens and numbers

Simply put, these will be tougher for people to remember.

4. Do some research

Don’t just choose a name unless you can find a way of registering various different spellings of that particular name. If you find that you have direct competitors with similar names, don’t purchase it. Always buy several versions of your particular name.

For example: your domain name may be theblackstripe.com, but make sure you buy theblackstripe.com and blackstripe.com. You may also consider buying flopped versions of these words such as stripeblack.com. Don’t worry, you can also have all of this forwarded to your site without any missed traffic from flopped or misspelled words.

5. Keep it short, but sweet

You want something your clients will consider easy to type as well as remember. Word-of-mouth together with dominance marketing by SERPs (where a user’s domain constantly comes up for searches related to their given industry) rely on the simplicity with which a user’s domain can come to mind. You never want to be that company with a superb website that no one cares about because they can’t remember it anyways.

6. Keep it strictly DOT.COM!

If you are serious about name branding or name recognition you must certainly get a .com domain. You may also consider getting a .org, .net extension to help in directing traffic to your .com website. This could definitely lead to higher traffic to your site, so don’t keep yourself from reaching your potential traffic numbers.

7. Your Domain name should be the name of your site

It would be completely confusing to have a different logo name on your site. When your targeted audience thinks of your site, they will probably think of it by its name. Therefore it must be precisely the same or pretty close. For example, a client has their web domain as procarewindowcleaning.com while the name of the business is Pro Care. This is absolutely okay because it combines the business name with one of the industry keyword phrases.

8. Do not choose a name on a demographic

Do not choose a name and attach a demographic to it, for example sanfranciscodesign.com. What if you decide to move your business? You can always insert demographic keywords in your site.

9. The latest trend is a fad that will die, don’t follow

Just because everyone else looks cool while doing it, doesn’t mean you will look cool too. You should avoid uninspiring short adjectives like a plague! Some examples include topcom, bestcom, adding too many hyphens and odd misspellings are also absolute NO-NOs.

10. Avoid stealing other’s property

Not too many people make this mistake, but the few that do know it can be the death of a great company name. Before you spend any dollar, ensure you are not breaking any laws with trademark infringements. You can also run the domain name on copyright.gov.

In addition, there are premium URL names that usually have an absolutely high asking price due to their SEO potential. I find that it is really not worth it seeing as you can buy any regular domain you want for just $10 dollars. There are those cases where the fee might be worth the web traffic as well as potential branding.


Here are some excellent web tools to help you in searching for brilliance.

1. Domjax

It’s a free domain name search tool that offers the site owner’s information, site traffic info, html validation, SEO tools, Google SEO tools, list cached SEO page rank, etc.

2. KnowEm

KnowEm will check whether the user name is available across more than 500 both popular and emerging social media sites. It also ensures one’s domain has the same user names on the most used social media platforms. This comes highly recommended, if you have never planned on using social media giants like Facebook, Twitter, you definitely should because of a little something called Free Marketing.

3. DomainGroovy

This is a domain name generator that allows users to enter any of their chosen keywords after which they receive close to hundreds of great domain names that are all available for use.

4. NameStation

This one helps users find names that are memorable, can be branded, and are unique. You can assess synonyms, variations in keywords, affixes together with their combinations in a matter of minutes.

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