Blogging is arguably one of the surest ways of improving chances of your online business success. As such, there are numerous key reasons why having a blog is important chief among them including; helps you increase more traffic to your business, enhances your marketing and reachability, and also helps you build better relationships with your consumers.
For this reason, we’ll show you how you can start a blog really quickly. As such, we’ll outline the entire process in the seven simple steps.
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- Related: Getting started with wordpress website
Ready? Let’s go!
1. Buy a domain
If possible, look for a domain that contains your business name or main keyword such as yourbusinessname.com. Consider buying your new domain on some of the top domain registrars, most notably GoDaddy.
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2. Pick your preferred blogging platform
There’s no shortage of blogging platforms out there, so you don’t have to worry of not finding the best one for your website. However, a majority of webmasters will agree with me that WordPress is the undisputed king of blogging platforms especially for small businesses. This is largely due to factors such as its easiness to set up and manage. Besides, it comes with thousands of plugins and other add-ons. It’s thus no coincidence that over 60 million blogs today use WordPress.
For your information, there’s the free WordPress version, but you’d better just go for the paid one if you’re to display some seriousness and professionalism with your business. While at it, GoDaddy offers an excellent Managed WordPress service that’s affordable while also making maintenance and all the behind-the-scene activities easier to accomplish.
Alternatively, there are other feasible blogging platforms such as Blogger, Wix, TypePad, and Tumblr. However, as earlier mentioned, nothing comes close to what WordPress is capable of in terms of functionality and features. Simple. Just go for WP.
- You cannot customize your blog site by changing the background code.
- It’s difficult to connect your domain name.
- You are limited to the design themes and styles they offer you.
- They lack a wealth of community support in the form of forums and tutorials where you can get free “how-to” guides.
- Adding ecommerce functionality can be quite expensive.
So, we’ll just assume you’re smart enough to go with WordPress and move right along.
3. Choose your hosting service provider
Hosting is without doubt a crucial component in your blogging success. This means making a mistake here might cost you significantly in the end. Consider this scenario for example- your hosting provider goes down for quite a long time. Your blog is invisible during this and thus you do not have access to consumers who give you business. For this reason, ensure that you’re very keen when selecting a hosting service provider for your business.
The following are some of the key questions to ask yourself when faced with a dilemma on what to choose as your most suitable hosting provider;
- How much traffic do you anticipate in future?
- How knowledgeable and accessible is the customer support of your preferred hosting provider?
- How affordable are their subscription costs? Note that most registrars entice you with very low subscription prices but then have very steep renewal costs while also pricing other additional services very highly too. As such, ensure all the charges involved are within your budgetary allocations and capacities to avoid losing your blog later on.
For this reason, again consider going for GoDaddy’s Managed WordPress as it offers a pretty great deal for you. As such, it includes free hosting and is also inexpensive. It also loads very fast even if your blog has lots of images and videos.
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4. Connect your domain name to your blog
This process is often quite straightforward and easy. Besides, you will also, in most cases, find that your hosting provider offers a tutorial showing you how to go about. If the host hasn’t offered the same, this might serve as a red flag in regard to the company you’re dealing with. However, once you’re done with this step, then it’s all fun henceforth.
5. Design your blog
This is perhaps the step you’ve been looking forward to all along this post and can’t wait to see how the blog will look to the world. At this stage, assuming you used WordPress for your blog, it’s time to choose your theme as well the plugins that helps improve your site’s functionality. First, choose a great theme that reflects your personality and taste, regardless whether it’s free or paid. You can customize it later so for now, just pick one to get you rolling.
6. Publish your maiden post
I bet I can read your thoughts right now- “how should I go writing my first post? What could be my topic?” Well, don’t freak out. In fact, you can just write a single paragraph telling the world that your blog is live and running. As such, you might consider writing a blog on “Welcome to Our New Blog”. Alternatively, you could be a little more ambitious and write something much deeper such as on “What to Expect from Our New Blog”. The basics here, though, are that you have your first post published- even if it means coming back later to edit it.
It would be easy to say that once your maiden post makes it live, it’s time to consider yourself a blogger now. So, welcome to the blogging business and congratulations for making thus far. Excited to know about the last step? Well, read on.
7. Promote your content and keep adding more
It’s no doubt you’re now blogging for money, not just for fun. As such, you need to reach out to as many people as possible by sharing links to your content on platforms such as your favorite social media network. You can research for more information online on how to perfect the art of content marketing and other cool stuff you can do with your published content in order to reach your targeted audience.
It’s time to get more serious and consistent with your blogging now. At this point, consider creating an editorial calendar to guide you on how often to publish content. Well, you don’t have to always be the one churning out these blogs- we understand this can be a tricky part especially if you’re a busy person. Rather, you can hire a ghost writer, request for guest blogs, or just hire a content manager that does all the stuff from writing and even posting on your behalf.
Once you have a piled up a considerable amount of posts in your archive, it’s time to learn and diversify to more technical stuff such as SEO, use of content to drive in more traffic, sending your content to authority sites in your niche as you try establishing yourself as an expert, etc. At this point, you’ll bump on many other opportunities and grow to extents you perhaps never imagined before. That’s the power of blogging!