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Increase awareness. Promote your cause. Inspire support.
With .ORG, your organization is linked to a well-established brand of trust and integrity. One of the original top-level domains (TLDs),
names became the registry of choice for organizations dedicated to serving the public interest. Today, .ORG is considered one of the most trusted domains on the internet. (Video copyright .ORG, The Public Interest Registry. Used with permission.)
If your organization is a non-commercial entity — non-profits, foundations, cultural institutions, religious organizations, and more — people expect to find you in the .ORG community. However, commercial businesses also benefit; a .ORG domain lends credibility to a charitable arm while still protecting your brand.
What can a .ORG do?
If you’re creating a site for an organization, club, local group, non-profit or petition — .org is the way to go when researching the right domain name. Continually seen as a well-ranking domain extension that is known by the general public (that is, even people who are not webmasters), a .org is a solid choice for a domain extension, but only when it’s used by proper means.
Being one of the “original three” extensions available to the public, .org has held its weight, and has even been used in recent times as a .com and .net alternative, due to the increasing rarity of domain names. This is not recommended, as it simply wouldn’t make sense to use a .org as a storefront, unless it were for charity or fundraising purposes.
Due to the ever-increasing domain for good domain names, .org has seen astounding results in domain name auctions and private sales, with premium .org’s reaching into the hundreds of thousands