10 Search Engine Ranking Factors You Must Know

10 Search Engine Ranking Factors You Must KnowA strong page ranking is a something that every business and brand long for in a big way. In fact, most would do anything to get the much-coveted top spot for their targeted keywords on search engines.
However, attaining such is no mean feat as lots of work and strategies have to come into play. The first thing any business will need to do is to try and earn the trust of its users which is, by all measures, not an easy task in this age.

Besides, producing great content consistently and having a domain with a good authority are other key factors that will assist you rise through the SERPs. Also remember to have search engines in mind. This means making your website easy to find and accessed by search engines bots that have to read all your pages to determine your worthiness.

In this post, we take a closer look at key search engine factors that webmasters need to consider when striving to get higher website ranking for their businesses. Before delving into that though, here is one vital thing you should do.

Submit Your Website Outline To Search Engines

Search engines are continually looking for valuable content to add to their databases. For this reason, they have their spider bots that crawl to websites in search of useful content. As such, try to make it easier for them to find your content by creating your site’s outline and subsequently submitting it to the relevant search engines.

A great place to start is to register your website with Google Webmaster Tools which will notify you about various aspects of your site including possible malware invasion. You can also use the same service to specify your geo-target preferences which allow your site to be more visible to a certain country or region.
Google Algorithm and Ranking Factors

Google Algorithm and Ranking Factors

One thing mentioning here is that Google keeps a majority of its ranking factors to itself to help control cases of webmasters manipulating them to their advantage. These factors are what influences the results users get whenever they feed their specific keyword on the search boxes. On the part of Google, there are several key factors that influence their choice of the websites to appear first on the results page. We list the most important for your business.

1. Domain Name Trustworthiness

Domain age is one of the key factors that search engines use in determining the trustworthiness of a website. As such, a domain name that has constantly been posting content for a while is preferred by search engines as compared to a new one with an unproven track record. The domain should also show indications that it’s popular by the measure of the inbound links it boasts of. Domain size is another factor that helps raise the worthiness of a domain whereby the number of pages it contains and quality of that content play a huge role.

2. Website Content

You will be surprised to learn that search engines bots are capable of reading and understanding what you post on your site. This therefore means that you will need to steer clear of plagiarized and low-quality content that only warrants a flag down of your site. In the case of keywords, try as much as possible to have them in their best matching formats. However, do not make them appear forced as this hurts your user experience. Try to include your targeted primary keyword in the first 150 words of your posting while also sprinkle it severally within the article.

3. Meta Descriptions

This is the piece of text that users see under your URL on search engines. It accommodates around 140 characters thereby meaning you’ll need to be very precise when creating it. Have in it your primary keyword and make it catchy to attract more click-throughs.

4. H1 Headers

H1 is the main heading on any site page and which should come with a title tag that contains less than 60 characters. This helps it avoid being cut. Try to include the primary keyword in this title and if possible close to its beginning.

5. Inbound Links

Also referred to as backlinks, this is another key factor in building the authority of your site. A caveat though is that these inbound links should come from a high-quality site that features contents that are relevant to your site’s.

6. Cross Links/Anchor Texts

This entails the inclusion of internal links in your postings to help users easily access other relevant content that they might be interested in as well. To achieve this, though, your website need to be properly structured to avoid bad user experience.

7. Alt Tags

It has been established that search engines bots are a little poor when it comes to reading or identifying content that’s in form of images or videos. As such, you should add hidden titles to these types of content while ensuring not to leave out your primary keyword when doing so.

8. URLs

When it comes to ranking, having a great click-through is a huge factor towards occupying a great position on search results. As such, try to make your URL as clickable as possible by including some texts that show connection to a particular page or includes the targeted keyword. Avoid using misleading URLs such as this example seen here: www.mycompany.com/title?/sfdg(sd). Looking at this URL, you will notice that it includes odd symbols and a not-so-appealing format. Others include numbers and other parameters that end up confusing the search engines robots. This might be detrimental to your ranking pursuits.

9. Title Tags

It’s important for you to create a single tag for each of your pages. With this, users will get a clickable link every time they use one of your targeted keywords.

10. Social Media Presence

Having a presence on popular social media platforms should help you get more links and click-throughs to your site. This can assist Google understand your popularity and therefore speed up your ranking.


Getting a high website rank does not necessarily have to be difficult or require much technical knowhow. By following the tips outlined in this post, you will soon begin seeing improvements in your site ranking. The key aspect is to ensure both users and search engines are happy with what you offer them. This will attract a lot more readers, more shares on social media, and voila! Your ranking will improve significantly faster than you’d anticipate.

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