What is trending in 2019? This isn’t a question of fashion or lifestyle but, rather, keywords. What is trending in the world of keywords?
Keywords matter because they tend to shape domain names. And domain names matter because their ability to incorporate trendy keywords can affect the volume of traffic a particular website attracts.
However, keywords are finite. That notion sounds bizarre but it is true. Sure, looking at this issue from a technical standpoint, you have to conclude that there are as many keywords as there are words.
After all, a keyword is exactly that, a word. So how can keywords be finite? Well, the answer to that question is quite simple. Even though any word can become a keyword, not every keyword matters.
This is the purpose of Search Engine Optimization. SEO experts have been trained to identify and then incorporate popular keywords into online resources. This is because people use keywords to search for websites, web pages, and other online resources.
And by essentially identifying the most popular keywords and manipulating them, you can control the flow of traffic on the internet.
The Value of A Trendy Keyword
The fact that relevant keywords are finite means that relevant domain names are equally limited. A domain name has to match the product or service at the center of its website. This is how branding works.
You cannot encounter a domain name like usic.com without concluding that the website in question is concerned with matters of music. The more succinct and descriptive the domain name, the better.
The finite nature of domain names has led to the formation of a thriving market that has seen some of the most important domains of the last few decades exchange hands for massive sums.
People have a tendency to dismiss buzzwords, memes, and slang. They fail to realize that these things are an accurate representation of prevailing trends. If you can predict the advent of a trend, you can determine the keywords whose relevance will spike in the near future.
And if you can use those keywords to secure the relevant domain names, then you are guaranteed a massive payday down the line once those trends bare fruit.
Consider the iPhone. Back in the mid-2000s, it became the norm for manufacturers to incorporate the music functionality into their phones. And because the notion of phones playing music was so novel, electronic retailers attempted to capitalize on this trend by not only offering music-enabled phones but also marketing the concept on the internet.
As a result, any domain with the keywords usic ’and hone’ became really valuable.
So investors started to prowl the internet for domains like Musicphone.com, determined to leverage their relevance to boost their sales.
And that was hardly an isolated case. Once iPhones became a hit, i-domains also exploded. Adding the to one’s domain name instantly gave it a sense of class and trendiness.
And it actually harkened back to the earlier years of the e-domains during which the likes of eHarmony and eBay were born.
When video sharing was first taking off, everyone tried to incorporate log into their site. You also saw similar patterns with 3D and Virtual reality.
You need to understand that, in a lot of cases, people were creating domains not because they intended to accompany them with a wealth of web pages but because they hoped to take advantage of the demand for those particular pages that they knew would inevitably emerge.
This is where the value of trendy keywords comes from. If you know that 3D will soon take over the world, you can essentially secure your financial future by buying the D.com’ domain name because you know that, once the 3D trend takes off, people who deal in the technology will pay above and beyond your asking price to secure it.
This often comes as a surprise to some people, the fact that certain entrepreneurs register domain names just so they can sell them later on. However, there is a trick to succeeding in such a field.
You have to apply some tact because trends come and go. A domain name like Musicphone.com might have boasted significant value back in the early to mid-2000s when phones with music capabilities were such an awe-inspiring invention.
But the iPhone changed all of that. The device paved the way for a world in which every phone could play music. So the keywords usic ’and hone’ hold no real value today, not for a domain name.
eBay is still a successful platform along with numerous other e-domains. However, for various reasons, the e-prefix is associated with dated internet technologies today and it doesn’t draw nearly as much interest as it did back in the 1990s.
And even though video sharing has grown immensely, no one uses the log keyword anymore. Or at the very least, it doesn’t command the attention everyone thought it would.
So all those people who secured domain names associated with the log keyword are unlikely to recoup their investment.
Keywords and their related domain names are only valuable when they are trending. And you can only capitalize on their potential value before they gain popularity. That means reading the signs, determining which subjects will dominate the internet in the months and years to come, and then creating and securing the relevant domain names.
That way, by the time all the big players attempt to benefit from these trends, they have to part with considerable sums to wrestle all the domain names that matter away from you.
Cryptocurrencies reached new heights in 2018. And as a result, the ryptocurrency.com domain name was sold for twelve million dollars. The person who registered that name saw the writing on the wall.
They knew that Bitcoin would open the door for a whole new wave of cryptocurrencies. So they secured the most relevant domain name related to the subject and now they have reaped the benefits.
Trends are valuable. If you can act quickly and register some valuable domain names before their popularity grows, you stand to make a lot of money.