You probably have an extra domain name, and someone has approached asking you to sell it to them. But you have no clue how to determine the value. How can you tell its worth? If a homeowner wishes to assess the value of his home, they only need to find out the value of similar houses in the neighborhood. Usually, they will set the price according to the market.
Valuing a domain name is often a complicated undertaking. That is because it is hard to find comparable sales since each domain has its unique elements. Thus, you cannot easily attach a price to a domain. There is a high likelihood that you’ll receive varied responses from domain experts if you seek information about a domain worth.
To find the real value of your domain, following are some factors to consider:
1. Extension Registration Status
Suppose you own a website with a.com domain. You may find that the other extensions such as .net and .org of the same domain name are registered. That is an indication that the domain is in demand. It implies most people prefer to register their websites using the terms you have chosen for your second level domain. The high number of individuals who opt to register the extension should be a good sign that your domain name is valuable.
2. Similar Domains
Apart from the extensions, find out if similar domains are taken. Assume you own the domain PickleballHome.com. Pickleball is not a very popular sport. It is a combination of tennis and ping-pong. Thus, you can find many unregistered domains related to pickleball. You may decide not to buy but develop yours.
For example, someone may register domains such as PickleballHouse.com, PickleballWeb.com or PickleballPages.com. Baseball.com is worth more than any of the three domains since it features a more popular sport.
3. Age of The Domain
The value of domain names increases with time. The best and most valuable domain names are those that were registered a long time ago. But this does not apply to all domains. A relatively new domain created in 2012 may be worth more than one created in 2000. However, the age can provide a hint on the value of your domain name. To locate the creation date of a domain, check WHOIS. It maintains a database of all registered domains.
4. Search Results Volume for Targeted Keyword
The best domain is the one with the targeted term in it. Search for the keyword in your domain on a search engine like Google. The results you get should give you a rough estimate of the value of your domain name.
For example, Pickleball returns approximately 500, 000 results on Google. Baseball gives about 400,000,000 results. That clearly indicates the popularity of baseball as a sport. Since more people prefer web pages with baseball related domains, then, that makes it more valuable.
5. Domain Monthly Search
Another important determinant of domain name value is the number of searches a term has on the search engines. It is common sense that if your term has many exact searches, then it has more demand and value. Typing the keyword on SemRush.com should give you the number of searches.
6. Competition For Ads in a Term in Your Domain Names
Various entities can pay Google for ads on a particular keyword. When a person clicks on an ad with a targeted keyword, the companies have to pay for it. Stiff competition for your keyword is a sign of a high-value domain. You can also know the price that the entities are paying for the clicks.
7. Comparing Sales
Finding comparable sales can be hard. But some websites have a catalog where you can check the cost of past similar domains. NameBio.com and DNPrices are perfect examples. For instance, if you have a domain name with baseball in it, you can assess its value by looking at related domains. Baseball-Gear.com sold for $7,600, and BaseBallCap.com fetched $4,601.
No exact criteria will show you the actual value of your domain name. But the factors discussed above should enable you to estimate the relative value of the domain.