Most times, how aesthetic and impressive your website is usually has little to do with the usability and user-friendliness of the website. Your site may look great and feel great, but this is no longer a way to measure visitor satisfaction. The right combo of a great look and right usability is the key to being the winner. It is not surprising that most sites on the internet are visually appealing, but lacks the usefulness factor.
The most crucial way to ensure greater user accessibility is to give concern to site content rather than site design. Your website may look stunning once you use those great colors and implement a great design, but if the content is not properly managed, chances are it may leave a user highly confused. In such a scenario, the users may love the website design, but eventually he / she will leave in search of a more useful site
Site accessibility is becoming increasingly challenging today because a variety of web browsers and mobile devices are being used. Accessibility together with the usefulness of a website are critical factors in website design. The two should be paid attention to when deciding the look of the website.
The following tips will help you ensure site accessibility and usefulness
Select a CMS supporting site accessibility
There are hundreds of content management systems you can choose from when you get to set up your site. Some of the most widely used CMSs include Joomla, WordPress, Drupal, and others. Once you have chosen one that suits your site needs, select a theme of templates that can be accessed properly. It is advisable to go through checkout points as well as documentation of the theme.
This will make for easier accessibility and provide you with the necessary information on creating an accessible layout for that particular chosen theme. You can also apply this principle when you’re selecting widgets, plugins, and modules. The other options provided by a CMS, such as publishing a blog post, posting a comment, blocking comments, etc. should also be properly accessible for you.
Use perfect headings to perfectly organize your content structure
Those who are keen screen readers can use the heading structure which makes for easy navigation through the content on your site. When you use good heading tags like h1, h2, etc., your website content becomes perfectly organized, making it easier for users to interpret your content.
You may consider making sure that you stick to the correct order when it comes to your headings. If you do need to separate your content, you can use CSS (Cascading Style Sheets). Do not choose a header just because it is visually appealing. Instead, consider creating a new CSS class that will help you style your text.
Consider the following heading examples:
Use the first heading h1 tag on the main title of your given page. Note: never use the h1 tag for anything other than the title of the site and website pages.
Headings should be used properly so as to organize the content structure on your site.
Avoid the common use of a heading hierarchy (h1, h2, h3) that usually causes site users to get confused with all the titles used and content.
Use of suitable alt-text for any images you use
In the same way one should optimize their site content, so should they optimize their images. This is especially crucial for images that depict direct info, for example, infographics. When you are creating alt-text, ensure your text poses the same message you want to convey through your images.
The only exception to this rule is when the image is specifically used as a decoration. If this is the case, no alt-text is required.
If a given image serves as the primary content of a particular link, the site user will be able to read the file name when alt-text is undefined. It is absolutely necessary for all images defined as links to have defined alt-text.
Tables go with tabular data and don’t just add to the layout
Using tables just to add to the layout presents an opportunity for additional content on the user’s end. Every time they see a table, they start imagining a certain number of rows and columns that obviously need data. It is important not to disappoint the reader.
Also, sometimes the content might be presented in a wrong order that doesn’t line up with the page order. To avoid this, don’t create your website layout using a table. A great alternative would be CSS. Only use the table format when you have factual data that can be presented in this form.
Making sure your site accessibility and usability is at the very top should be your goal in this day and age. A functional site is the only way to retain website users. Putting in place easy and small site accessibility steps will help you establish the brand loyalty you so desperately need.
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